Revenue operations professional with experience supporting player engagement and revenue growth within the online gaming industry. Skilled at translating player data into actionable promotional strategies.
Contribute to strategy, execution, and analysis of targeted promo campaigns to drive engagement and incremental revenue across casual and high-value player segments.
Analyze engagement data for high-value players, building custom reporting dashboards in Google Sheets using Snowflake data to surface insights that inform promo and REI strategies.
Develop internal REI% calculators and performance analysis tools used by Rev Ops to evaluate promo spend and determine appropriate incentive levels for targeted players.
Create and maintain operational playbooks and standardized promo workflows, while training new team members on tools and best practices to improve execution accuracy.
May 2021 – Sep 2022
EBQ
Austin, TX
Data Management Specialist
Built targeted account and prospect databases for clients using LinkedIn Sales Navigator and Demandbase.
Maintained structured datasets in Google Sheets and Excel to improve usability for marketing and business development teams.